The evolution of robots.txt in SEO

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. If possible, keeping them short and …

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Include bios of different staff at different locations

The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the …

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What are the positive aspects of duplication on today's web?

Before we close this chapter, we will cover the important topics of website usability and website accessibility. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. They've also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings …

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